Alaa Watch
A pre-registration site for a limited-edition branded watch, released in three drops.
Overview
Alaa Watch introduced a limited-edition Alaa Mohra watch, positioned as both a luxury item and a collectible. Buyers registered their interest ahead of three staged releases: an early drop of 50 watches, a main release of 300 and a final release of 1,000.
The challenge
With very limited stock and rising prices at each stage, the launch needed to build anticipation, explain exactly how the early release worked, and take registrations fairly, with refunds for anyone who missed out.
What we did
A bilingual Arabic and English page that presents the watch, sets out the three release stages with quantities, prices and dates, explains the early-access fee and refund policy, and collects registrations before sending payment links by email.
Key features
- Arabic and English versions
- Three-stage release timeline
- Early-access registration form
- Clear payment and refund process
- Product photography showcase