Uncle Fluffy
A bilingual Shopify store selling Dubai chocolate and turnkey coffee and chocolate business packages.
Overview
Uncle Fluffy sells premium Dubai chocolate worldwide and helps people start their own business with it: a fully equipped coffee stand, or a complete chocolate startup package with equipment, branding, a website and training. The store serves customers in English and Arabic.
The challenge
A $20,000 business package is a considered purchase. The site had to explain exactly what buyers get and how the process works, build trust with an international audience, and still sell chocolate to everyday shoppers on the same store.
What we did
A Shopify storefront with separate paths for ordering chocolate and becoming a seller, a long-form package page that itemises every piece of equipment, training module and document, a clear step-by-step purchase process, and Meta Pixel tracking for paid campaigns.
Key features
- Online chocolate ordering with worldwide delivery
- Coffee stand and chocolate business package pages
- English and Arabic storefront
- Step-by-step purchase and contract process
- Become a seller programme
- Meta Pixel and Google tracking