Fekra AI
Free AI-style self-assessments that build awareness and leads for an investment brand.
Overview
Fekra is an AI research centre brand from Alaa Mohra that offers free online tests to the public, such as "Do you think like a successful CEO?" or "Is your salary lower than you deserve?". People take a test, register their details for the result, and learn about the company's investment services.
The challenge
Paid ads for investment services are expensive and easy to ignore. The brand needed something people would happily engage with and share, which would also produce qualified contact details.
What we did
A library of interactive quizzes on business, money and career themes, each ending in a personalised assessment once the visitor registers, with Google Analytics, Meta Pixel and TikTok tracking to optimise the campaigns behind it.
Key features
- Library of free self-assessment quizzes
- Personalised results after registration
- Lead capture for the sales team
- Meta, TikTok and GA4 tracking
- Arabic (RTL) interface