Prof. Dr. Saira Zaman
A patient-first website for a leading ENT specialist and surgeon in Lahore.
Overview
Prof. Dr. Saira Zaman has practised as an ENT specialist in Lahore since 2006, at the Executive Clinic, Fatima Memorial Hospital. The site presents her expertise across ear, nose and throat care, explains each treatment in plain language, and puts appointment booking one tap away on every page.
The challenge
Patients searching for "the best ENT doctor in Lahore" needed to find her, trust her credentials quickly and book without phoning around, while the practice needed to see which pages and calls were actually bringing in appointments.
What we did
Service pages built around the conditions patients search for, a prominent appointment and WhatsApp booking path, a live social feed and blog for ongoing health education, and call tracking with Google Tag Manager and GA4 to measure enquiries.
Key features
- Service pages for ear, sinus, throat, paediatric and head & neck care
- Online and WhatsApp appointment booking
- Help & FAQs and health blog
- Embedded social feed
- Call tracking and GA4 analytics
- Local SEO for Lahore searches